I attended a lecture last Tuesday evening. A successful local artist described the marketing of her work. She stressed that you have to have a clear sense of direction, and a clear definition of what you want out of your work, as the very first step in your journey. Arg-h-h! Not the things to say to a navel-gazer and procrstinator like myself. So--what do I want out of my art? Do I want to make scads of money? Hell yes! Do I want to work as hard as I would have to to make that sort of money? No Way!!
So what do I want out of my art? I need to make enough money to buy the supplies that I need to keep doing the things I want to do. So--this is a hobby-not a vocation. Is this realization a good thing? Mixed. I now have the freedom to do what I want without having to consider the sale-ability of what I produce. That is a tremendous epiphany! But I still need to be able to sell. Downer! Where does my membership in artists' organizations fit into all of this? I htink it fits well. Being around other artists is a gratifying way to model your thought processes. It's an essential step in the development of any artist's mind-set.
So, for now, I will carry on with the sales I have committed to. This means more production work over the next couple of months. Not signing up for any further sales means that what I produce over the next couple of months will just have to be enough for the four sales I have scheduled between now and Christams. So, in the long run, I will have much more time for play. And I think I need to start today.
Saturday, June 12, 2010
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